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In recent years, the operating margin of the Spanish companies has fallen 2 percentile points, and thus, they are also reduced benefits..

This is a fact which, combined with the decline in sales, he company has awakened the need to carry out management tools and models that allow focus their marketing activities to those more profitable customer segments, and , to conduct efforts promotion with those product lines to provide benefit.

Knowing the operating margin of each and every one of the business lines of the company, and the same indicator for different customer segments.
Known the contribution margin of each individual on her overall profit margins of the company, to answer the questions: Where should I dedicate my efforts?
Having a control panel that lets you control each of the margins with a single click, to forecast and analyze deviations in order to make decisions.
Define an action strategy profitable business,exploiting synergies between customer segments and product lines identified.
Where I win and lose money? How can I know which customers I can devote my efforts? How I decide where to invest in promoting my products?

From Marketeasing we have developed Easy to Margin, a service to companies that need to have tools and management models that enable them to know and control the operating margin of each of its product lines and its main customer segments, and their contribution to the overall margin of the company, and to establish and joint marketing strategies that ensure the maximum profitability.

Sales are the main source of financing of the company, but the current situation makes it increasingly difficult to increase them, and to maintain.

For this reason, companies have to devote increasing efforts on internal aspects on which we can influence as are the management of our costs.

Discriminating product lines that make us earn money from other, or meet customer segments that are more profitable to define strategies and joint marketing, are some of the key elements to to improve profitability of our company.

Easy to margin are a set of tools to act directly on the operating profit of our company, helping to identify and define strategies tailored to perform their control and continuous improvement.